Mehmet FATIH
Founder & CEO – Levana Group
Mehmet Fatih is a cosmetics industry builder and strategic leader with over 15 years of hands-on experience in cosmetic manufacturing, brand development, and market expansion.
Throughout his career, he has played a key role in building and scaling successful cosmetic brands across multiple regions, not only as a manufacturer, but also as a marketer, trader, and brand owner. This end-to-end exposure allowed him to deeply understand what makes products succeed beyond the factory floor.
Today, his focus is centered on transforming Levana from a manufacturing facility into a value-driven ecosystem that supports startups, emerging brands, and established distributors with real, sustainable competitive advantages.
Strategic Planning
Product Development
Private Label Consulting
Market Expansion & Brand Scaling
Today, his role within Levana focuses on three core pillars:
Strategic Planning
Defining long-term manufacturing direction, market positioning, and scalable growth models aligned with international standards and evolving consumer expectations.
Product Development
Guiding formulation strategy, product concepts, and innovation pathways to ensure each product delivers clear differentiation, performance, and real market value.
Private Label Consulting
Supporting startups, established brands, and distributors by translating ideas into commercially viable, compliant, and competitive cosmetic products.
Philosophy & Approach
Mehmet’s philosophy is centered on one principle:
creating real added value before pursuing profit.
Levana is not a factory that manufactures for volume alone, nor a production line driven purely by margins. Instead, it operates as a manufacturing partner, committed to building products that customers genuinely feel, trust, and return to.
By prioritizing tangible results, thoughtful formulation, and market relevance, Levana aims to create long-term customer loyalty — not transactional success.
Global Market Experience
Mehmet Fatih brings practical experience across multiple international markets, including:
Turkey
The Gulf region (all six GCC countries)
Europe
Canada
Southeast Asia
Selected African markets
Levana works closely with startups, cosmetic brands, and distributors, adapting manufacturing strategies to diverse regulatory environments and consumer expectations.
Vision
Mehmet’s vision for Levana is built around three clear directions:
Building a scalable manufacturing group, capable of supporting brands from concept to market-ready production.
Establishing Levana as a trusted private label partner, not merely a supplier.
Positioning the company for international growth, aligned with global compliance, quality systems, and long-term sustainability.
The primary focus remains firmly on four pillars:
Quality, Scale, Innovation, and Compliance — ensuring every product leaving Levana meets both market demands and long-term brand ambitions.
READY TO BUILD A BRAND THAT TRULY PERFORMS?
From concept to final formulation, I lead product development with a results-driven mindset. Every formula is designed to solve a real consumer problem, comply with regulations, and stand out in competitive markets.
I support startups, brands, and distributors in building strong private label lines — covering formulation strategy, positioning, pricing logic, and production optimization to ensure long-term success.
With hands-on experience across Turkey, GCC countries, Europe, Canada, Southeast Asia, and Africa, I guide brands in adapting products and strategies to different market expectations and regulations.
Levana is not a factory that produces for volume alone. We build value-first products that create trust, loyalty, and real impact — focusing on quality, innovation, scalability, and compliance before profit.
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